iHomeless. I hope this gets some traction.
The re-incarnation of the European aeroplane, post-volcano.
The feeding of the 5,000, sorry, the 6,815,100,000
What a great piece of concepting. A reductionist planner’s wet dream. The complex, made simple.
Takes logo animation to a new level…
The real cost of drink-driving.
Nice work, Ogilvy.
Thanks, James.
Four Lions trailer. Baited breath.
Chris Morris’ inaugural film. Not really sure what else there is to say.
So, Flattr (a hybrid of flatter and flat rate) is one of the myriad social start-ups to emerge in the last couple of years. This time it’s social micro-payments.
The concept is born out of the fact that you can’t tip people online for things you’re grateful for, like you can with a waiter, for example.
How it works: you pay a small monthly subscription to Flatter, analogised as a monthly cake. Every time you read/experience a piece of content online you can Flattr someone by ‘giving them a slice’ of your cake. If you donate to 4 people in a month, each recipient gets a quarter, 10 people, each get a tenth and so on.
Reaction seems to have been mixed. Personally, I don’t think it’ll work. It’s the monthly commitment that’s the problem. I don’t know what I’m going to ‘like’ in the coming month, or whether I will feel the urge to pay the provider a minute fee for the privilege.
I’d rather commit to giving £5 to charity.
Show, don’t tell. A masterclass in effective strategy.
Look how much easier it is to spot something when you’re looking out for it
This won WCRS an IPA effectiveness award in 2009. Great strategy, rather than try to put people off cycling or blame careless motorists, it says ‘look, it happens to the best of us, see for yourself’.
Coming to a conclusion yourself, rather than to being told, will always stay with you longer. If this happened to me here, what’s to stop it happening to me on the road. I don’t want to kill a cyclist. Fuck, I better take more time to look for cyclists.
Great strategy, great results. Around 14 million people watched it, and it’s estimated to have reduced deaths by a third. Depending how much you value human life at, that’s a crazy ROI for a £600k project.
